Professional eye care is our service.

About Us

Trent Cole, O.D.

Trent Cole, O.D.

Doctor of Optometry

Dr. Cole is the co-founder and Chief Executive Officer of Strategic Practice Management, Inc. Dr. Cole has been practicing comprehensive eye care in Minnesota for 15 years. He provides comprehensive eye care at all three locations in Oakdale, Cottage Grove and Woodbury. Dr. Cole is passionate about providing neuro-optometric rehabilitative vision therapy to adult and pediatric populations with binocular vision dysfunction.

Dr. Cole serves as a vision consultant resource for numerous local school districts and is a resource for Children's Hospital Occupational Therapy services. He is co-founder of the Minnesota Vision Coalition, which works to improve children's vision through legislation in Minnesota. Locally, Dr. Cole serves on the Executive and Education board of the Cottage Grove Area Chamber of Commerce.

Dr. Cole is a member of the American Optometric Association, Minnesota Optometric Association, College of Optometrists in Vision and Development and Neuro-Optometric Rehabilitation Association.

Dr. Cole loves to spend time with his children, being outdoors and traveling.

Rita Conrad

Rita Conrad

Neuro-Optometric Rehabilitation & Vision Therapy Director

Rita is an Optometric Vision Therapist, certified brain injury specialist, and a member of the College of Optometrists in Vision Development. She has 15 years of experience working with pediatric, adult, and geriatric populations in a variety of multidisciplinary settings.

Her research, clinical interests, and specialties include Visual Evoked Potential (VEP) diagnostic testing, neurological visual disorder diagnostics, neuro-optometric rehabilitation for concussion and traumatic brain injury (TBI), vision therapy for binocular dysfunction, visual perceptual delays, visual-motor integration performance, sports vision training, and online vision training.

She is an advocate for brain injury, concussion prevention, and youth with autism and ADD/ADHD. She provides training at national meetings and local optometric and occupational education programs on VEP technology, TBI visual rehabilitation, and binocular vision disorders' impact on learning.

As part of the team at Visual System Center, she directs the Vision Therapy Program, teaching patients how to use neuro-muscular patterns of vision more effectively. In addition to providing therapy, she provides medical insurance support for patient care and manages our team of vision therapists.

Rita enjoys spending time with her children, camping and travel.




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